Nickelodeon’s SpongeBob SquarePants and Teenage Mutant Ninja Turtles (TMNT) nabbed top honors this week (10/15-21/2012)), with SpongeBob topping all TV with kids 2-11 and TMNT winning its time period by double digits among K 2-11 across all TV.
TMNT this week (Saturday, Oct. 20) averaged a 5.2/1.7 million with kids 2-11 and 3.4 million total viewers, up a strong +16% among K2-11 over last year and up +12% with P2+. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, easily surpassing the next closest competitor (The Disney Channel) by +24% with K2-11 and +48% with total viewers.
TMNT has steadily grown since launching Sept. 29, with a season to date average of a 5.4/1.8 million with K2-11 (+15% over last year’s time period) and 3.4 million total viewers (up +14%).
SpongeBob SquarePants hit a high this week as the top kids’ show on all TV. The 90-minute episode, “Runaway Roadtrip” (Saturday, Oct. 20), averaged a 5.8/1.9 million with kids 2-11 and 3.7 million total viewers. The episode also was the most viewed kids’ programming among total viewers for the week.